Clay’s biggest competitor and market leader, Matrix was synonymous with country-specific SIM Cards in the individual travel segment. The agency recommended that Clay actively pursue corporate travellers and hence create specific international call and data products specifically for this segment. The strategy paid off handsomely, and Clay became the SIM card of choice for high-flying, high-spending corporate travellers.
The campaigns for Clay were designed to promote International SIM cards and Data to the distinct audiences who were travelling abroad. The campaigns gave the brand an edge in the market.
