A leading retail chain of jewellery in Odisha needed to build a new face for itself without losing out on the brand values and strengthening the traditional angle and the Odisha- Connect. Backed by the heritage of 86 years, the brand had to be perceived as offering fashionable designs with the changing times.
With an intent that the brand exudes joy and happiness – the communication revolved itself around celebrations and special occasions. Product quality and service were to be a strong retail differentiator in the competitive space. The brand essence is to become the hallmark of the future.
Brand Khimji Jewellers has continued to build a strong connect with its customers through a premium occasion-based
