The Muthoot Group is India’s largest diversified conglomerate with interests in 20 business areas. The flagship company of the Group, Muthoot Finance, is a leader in the Gold Loan business. CSK was identified as the face of the brand. ‘Leadership’ and ‘Trust’ are the two primary points that this association intended to portray.
The various business areas of The Muthoot Group required to be triggered through a recognized face.