Before AMCAT came along, an online test to find jobs for Engineers and MBAs was unheard of. The agency’s task was clearly cut out – make the product acceptable to hard-nosed and highly skeptical science and marketing graduates and postgraduates. The agency’s insightful communication hit the bull’s eye, creating a new category and a robust new way for degree holders to find suitable jobs.
Amcat was a platform that empowered potential job-seekers with the possibility of getting employed on the basis of Amcat Tests. It became an acceptable hiring standard.