Dr Lal PathLabs was one of India's largest pathology lab chains by number but was largely a North Indian player. The brand was perceived as being old, fuddy-duddy and low-tech. The objective was to take the brand to the national level, strengthen relationship with doctors and bring new customers into the fold, without mass media support.
Initiating a shift in its diagnostics business - from ‘Prescription’ to ‘Prevention’, the campaigns helped the brand grow tremendously and become a true Leader.
The films elaborated on the advanced diagnostic facilities and the importance of preventive health testing.
