After extensive audit to understand the cement category, the agency proposed a new variant in a market where no product innovation had taken place in 20+ years! The agency collaborated with the client’s R&D team to help create a product. Thus was born Dalmia Ultra! Rest, as they say, is history!
'Kyunki Ghar bane sirf ek baar’ is a thought that touches the emotions of those who put in their heart in making their dream home. The suggestion is that Dalmia Ultra Cement is the best option.
