Everest forayed into high-tech Pre-Engineered Steel Buildings but found the market unresponsive. The agency proposed a bold strategy to turn the market on its head. Use ‘Medium’ as the message; create high-impact, channel-specific TVC in a category that conducted business largely through personal contacts. Use direct marketing and online communication to support the TV burst. The result was nothing short of spectacular. The company executed 500 projects in 1000 days!
Pre-engineered steel buildings are known for speed, structural excellence and stability. Everest pre-engineered steel buildings are projected as a ‘smart choice’.
