Dalmia Cement, the 75-year-old Chennai-based leading cement brand needed communication support. It was looking to revamp its laggard image. The agency had to create one voice for the brand across the country as the company embarked upon an aggressive growth plan through acquisitions and new product launches. The agency was up to the task and created multiple and hugely successful communication campaigns to address the varied need of the brand and its nationwide markets.
Dalmia Cement was positioned as a unifying factor in the lives of people from across the country. ‘Dil Jode. Desh Jode’ encapsulated the thought powerfully.
