One of India’s premier educational institutions needed a new direction, new purpose. From a university offering specialized courses in the energy sector, it had to expand to other educational fields for rapid growth. To shed the strong residual perception of ‘Petroleum University’, the agency revamped the brand’s entire DNA including a new purpose, logo, positioning, look and feel, campus branding, brand communication and product campaigns to fulfil its renewed mission.
The communication for UPES was designed to project the University as one that offers its students global specialization in multiple areas of specializations. It portrayed the various doors of opportunities in India and the world that UPES opens.
